Self-employed marketing mastery course

Are you tired of the freelance feast-or-famine cycle? Imagine a steady stream of high-quality clients, choosing projects you love at rates you deserve. 

The self-employed marketing mastery course is your eight-week roadmap to freelance success, combining flexible on-demand learning with powerful live coaching.

What you’ll learn:

• Crafting a compelling personal brand that attracts higher-paying clients who value your unique expertise
• Time-efficient content creation strategies so that you can position yourself as a thought leader and build trust even while you sleep
• Email marketing secrets so that you can nurture leads and create predictable income streams, reducing the stress of finding new business
• Video marketing skills so that you can connect with potential clients on a deeper level and increase your conversion rates in a text-saturated world
• Effective time management strategies for marketing so that you can consistently grow your business without sacrificing your work-life balance or client projects

Don’t let another day pass by while potential clients choose your competitors. This course, created by IPSE and marketeer Jeremy Mason, gives you the knowledge and confidence to transform your marketing approach. By the end, you’ll have a fully developed, personalised marketing plan that is already driving real results.

Invest in yourself and your business today. Join the Self-Employed Marketing Mastery course and start building the thriving, sustainable freelance career you’ve always dreamed of. Your future self will thank you for taking this step towards freelance success.

Training course structure

Module 1: Foundations of self-employed marketing (week 1)

• Introduction to self-employed marketing
• Developing your marketing mindset
• Identifying your ideal client
• Tools and resources for starting
• Marketing as a freelancer vs. contractor

Module 2: Crafting your messaging (week 2)

• Uncovering your “why”
• The client’s perspective: Why choose you?
• Writing an engaging bio
• Crafting an “About Us” section
• Content marketing basics

Week 3: Implementation week

Module 3: Creating a professional website (week 4)

• Unleashing your website’s superpowers
• Structure of a one-page website
• Launching and marketing your website

Module 4: Video marketing (week 5)

• Video marketing introduction
• Customer journey mapping
• Video kit basics key
• Video editing basics
• ‘Get started’ video plan

Week 6: Implementation week

Module 5: Follow-up strategies (week 7)

• Introduction to email marketing for freelancers
• Using video emails
• Effective follow-up techniques
• Creating a 15-minute marketing plan

Week 8: Putting it all together – Implementation week

Registration

Registration is open to all with IPSE members receiving a significant discount.

The course will be held on Xperiencify with six learning modules online. In addition you will get eight weekly live catch-ups with the moderator, Jeremy Mason, to discuss the learning taking place that week (these will take place every Thursday from 12.00-1.00pm online from 24th October – 12th December).

Early bird

The early-bird prices are available until Friday 4 October.

IPSE member: £497 +VAT

Non-member: £597 +VAT

Standard

IPSE member: £597 +VAT

Non-member price: £697 +VAT

What’s included in the price?

• Instant access to expert-led video lessons fitting your busy schedule
• Weekly live coaching for real-time feedback and personalised advice
• Actionable worksheets and templates for immediate implementation
• Two bonus “office hours” sessions for additional support
• Lifetime access to all materials, growing with your business

Book now!