When you find yourself swamped with work or faced with a tricky project outside of your skillset, who should you call on? Well, your fellow freelancers, of course.
Last year, I launched a new website called Science is Simple, which breaks down complex science terms into simple language (using a handful of LEGO® pictures as visuals to aid those explanations). The idea has been rattling around in my head for a while, and I published some initial blog posts on my own website where I took the pictures myself and occasionally tweeted when a new post was published.
The result? Well, I was happy with the written words, but my execution was shoddy, at best. The photos were lacklustre and my blog wasn’t set up to help users find the content with ease. Plus, I didn’t have a strategy to get people onto the website to read the posts in the first place.
In hindsight, this should not have come as a surprise, I’m not a web developer, photographer or marketer. I’m a science writer – but I needed to find all those other skills to give my idea a fighting chance of success.
So, I enlisted the help of a freelance web designer, photographer and two marketing gurus to get the project off the ground and looking great. In doing so, I learnt an important lesson as a freelancer: you must value other people’s skills and know your own limitations.