Fireside chat with marketing expert & author Luan Wise

What will you learn?

Join us for a fireside chat with Luan Wise, social media marketing consultant, IPSE ambassador and author, as she shares her self-employment journey and the evolving world of social media. 

From starting her career in a corporate setting to becoming self-employed, Luan has been at the centre of digital marketing and social media trends, curating news for her resource website, The Lighthouse.

Hosted by IPSE’s Head of Marketing & Technology, Toby Tetrault, hear Luan discuss:

• The realities of working independently, and Luan’s journey to self-employment
• Why and how writing multiple books has been an important part of her work
• Tips for freelancers on creating their own niche and how to maintain a consistent digital presence
• Strategies for finding the right social media channels and tools for measuring success
• Thoughts on AI’s impact on freelancing

Luan will also discuss her role as an IPSE ambassador, explaining how IPSE membership has supported her as a freelancer.

Registration

This event is free to attend. Please register via Eventbrite to join this event. Register for exclusive access to the fireside chat and get the recording before it is launched on social media.

Alongside this fireside chat, Luan is also hosting the event ‘Social media for your business and what to look out for in 2025’ on 16 January – view more information and register here.